Data-driven marketing strategies scale the success of mattress sales in the e-commerce space. Eric Hutchinson, the co-founder of Resident Home, an $800 million mattress company, knows a bit about marketing best practices. He discussed the importance of using data to drive sales and experiences that resonate with consumers. Cozy up to this episode with hosts Drew Sanocki and Mike Maher, Drew's buddy, and CEO and founder of Taylor Stitch.
Ed Han and Laura Ching sit down with hosts Drew Sanocki and Michael Epstein. Ed and Laura are the brains behind the $333 million exit success story, TinyPrints. They discuss their early days of brainstorming business ideas with friends, their passion for entrepreneurship, and the role of the internet in their success.
Host and ecom guru Drew Sanocki joined Eric Dyck on the DTC podcast to talk about the world of ecommerce success. Known for his obsession with profitability (sorry, growth-obsessed folks) and his love with Marginal CAC, Drew is helping brands unlock a new profitable channel: Direct mail. Yup, good ol' snail mail is making a powerful comeback in the DTC industry.
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Hosts Drew Sanocki and Michael Epstein chat with Julianne Hummelberg, a VP at Summit Partners, to share the secrets of dominating the CPG industry. With Julianne's experience in investing in CPG brands, she gets into crucial success factors that entrepreneurs should prioritize.
What's it like to exit for $225 million? Craig Elbert spills. He's the former CMO of Bonobos and now Co-Founder, CEO at Care/of, a company that was sold to Bayer for $225 million.
Craig digs in on how to think about an exit for a CPG brand, emphasizing the importance of tackling specific problems in a consumer-friendly way. He uses the example of Care/of, which focuses on simplifying the confusing vitamins and supplements market by making it easier for consumers to know what to take and build a habit.
Drew Sanocki and Michael Epstein are joined by the legendary Professor Peter Fader from the Wharton School of the University of Pennsylvania. They dive deep into the world of customer centricity and how to run businesses that are all about pleasing the customers.