The one where Drew talks through how conduct basic segmentation using Google Analytics
The one where Drew interviews Emmanuel Eleyae, chief marketerbehind SatinLinedCaps.com about how he grew his $1 million dollarretailer. Links: http://www.satinlinedcaps.com/http://www.ecommercestruggles.com/ Bold apps' upsell appfamebit.com reelio
The one where Drew interviews Michael Jackness, founder of ColorIt.com about how he grew his $1 million dollar retailer Links: Colorit EcomCrew Klaviyo aftership AdEspresso Gleam.io
The one where Drew interviews Josh Manley of IronFenceShop.com about the factors that led to his early success
The one where Drew interviews Sam Gastro, founder of MyGiftCardSupply.com about how he grew his $1 million dollar retailer
The one where Drew explains the three marketing equations that need to hold true for any growing business, and how to use each.
In this episode (part 2), Sina and I finish counting what I consider to be the key success factors.
In this episode my business parter, Sina, and I talk about the personal factors that contributed to our success in growing our online retailer to $1million in revenue.
The one where Drew talks about the personal factors that contributed to his success in growing his online retailer to $1m in revenue.
The one where Drew walks through some tripwires and email campaigns that he is using at an 8-figure retailer in order to juice revenue 15%
The one where Drew walks through a case study showing how to implement a great, easy retention program that you can use at your own retailer
The one where Drew introduces you to the concept of tripwire marketing and explains why it is a great way to think about your marketing campaigns.
The one where Drew reviews the prevailing means of customer segmentation and shows why that's basically useless online. He then shows you how you should think about segmenting your customers based on behaviour.
The one where Drew walks you through a couple great examples of easy-to-implement discount ladders from top retailers. He zeros in on their use in a win-back campaign, but the same approach can be used across abandoned cart campaigns, welcome campaigns -- virtually any form of user activity.
The one where Drew walks you through a quick and dirty implementation of a discount ladder. If you aren't using this method, you could increase your revenue 10% in under one hour.
The one where Drew shows you why some retailers spend way too much on promotions and others spend too little. Drew then shows you the "discount ladder" method of driving profits.